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Built for the Active Lifestyle
Rugged Straps Inside
Rugged Straps Outside

Unlike petroleum-based rubbers which are laden with chemicals, silicone is safe. Silicone’s natural low toxicity and hypoallergenic trait make it an ideal material for a product that makes contact with your skin.

Rugged Straps Steel
Rugged Straps Watch
All Seasons
Any Occasion

While the silicone strap itself is built to hold up to sweat, sun, and even the seas through its polymeric resilience, it also exhibits a carefully crafted knurled pattern that pairs with any outfit creating a sleek, sporty look.